Elena is the CEO and Founder of Hamptuns: The Marketing and branding company to bring start-ups to the market.

She has thrown herself into the tech world to help engineers make their dream come true by educating, supporting, and providing them with a solid marketing strategy and tools to make their tech miracles visible to the world.

She studied in South Korea, and started her career in New York before moving to the Dutch tech valley. She moved to the Netherlands only two years ago and has already started a number of initiatives and put several companies on the map and inspired them to adapt their technology to the market needs in all kinds of ways;

She developed the “Marketing Mountain” method — Branding +Marketing workshops based on her knowledge, market needs, and international experience for the last 10 years working in marketing in multiple countries. The method has been tested successfully with several companies, who have a marketing strategy with great commercial results today.

She started several initiatives: Launch Your Idea: a workshop series for start and scale-ups to learn the do’s and don’ts in tech marketing.

Equal Table: a platform for equal and open conversation around tech, design, and present-day topics.

Elena is driven to inspire committed entrepreneurs and make tech possible for society in a digestible and understandable way by means of a societal translation that is often missing in the engineering world.